(This presentation does not grant continuing education credits. However, one credit may be obtained by visiting the JDIQ exhibition and having your badge scanned at the entrance.)
1. Participants will be able to evaluate the role of digital and traditional marketing channels available to dental clinics and select the hybrid approach best suited to their practice's size, location, and growth objectives.
2. Participants will be able to establish a realistic marketing budget framework for their clinic — including how to allocate spend across channels, set performance benchmarks, and adjust based on measurable results.
3. Participants will be able to define the key performance indicators that determine whether a dental marketing investment is working and apply a consistent measurement approach to hold any marketing provider — internal or external — accountable.
As CEO, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 15 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, patients, and vendors.
Alex volunteers his time and expertise with various professional organizations, has launched the Dental Office Managers Association of Canada and is the author of Responsible Dental Ownership: Balancing ethics and business through purpose available on Amazon.
Ben Pourani brings extensive experience in marketing, specializing in helping businesses leverage tailored strategies to drive growth and expansion. Known for his ability to craft customized marketing plans, Ben ensures that each approach aligns with the specific needs and goals of the business.
His expertise spans a range of industries, allowing him to create campaigns that effectively boost brand presence and deliver tangible results.
